ABOUT THE BOOK

Social networking sites have transformed the landscape of social interactions, diverging from traditional face-to-face methods. These platforms enable users, especially the youth, to create and share content digitally, fostering connections with peers, relatives, and professionals both locally and globally.

his digital environment has cultivated collective intelligence through content sharing and creation. The book delves into the impact of new media technologies on youth, contrasting preferences between urban and remote areas. Utilizing a quantitative approach, it examines various domains such as political communication, education, behavioral shifts, and e-governance, with a significant emphasis on social media's role in societal and political mobilization.

This comprehensive study integrates empirical data analysis, meta-analysis of previous research, and highlights the diminishing digital divide, emphasizing the evolving access to new media technologies, especially in remote regions of India.

ABOUT THE AUTHORS

Dr. Ramesh Kumar Sharma is an esteemed academician and Associate Professor at Vivekananda Institute of Professional Studies, Delhi affiliated with Guru Gobind Singh Indraprastha University. With a seventeen-year career, Dr. Sharma has spearheaded significant research projects, authored seven books, and published extensively. He actively contributes to audio-visual content production under UGC's initiatives, has organized numerous conferences, and delivered lectures at prestigious institutions like IIT Roorkee and University of Delhi. Recognized with multiple awards, his dedication to communication and media studies is unparalleled, solidifying his stature in the academic community.

Dr. Durgesh Tripathi is a prominent academician from India, celebrated for his significant contributions to education and digital media. Renowned globally, he presented insights on Youth and Digital Media at the House of Commons at the British Parliament, and his MOOCs Course, "Society and Media," is ranked among the Top 100 Online Courses. Dr. Tripathi advocates for accessible higher education through initiatives like OERs and MOOCs, notably contributing to the e PG Pathshala initiative of the Indian Ministry of Education. Dr. Tripathi's commitment also shines in organizing faculty development programs, empowering thousands to integrate digital innovations in education. Currently an Associate Professor at Guru Gobind Singh Indraprastha University, Delhi, he also oversees its newly established School of Film Making.